8+ Years Experience
Senior Full‑Stack Web Developer
Delivering data‑driven results for Fortune 500 companies, start‑ups, and small businesses since 2017.
Complete Package Skillset
From snappy frontends to scalable backends, I’m able to provide end‑to‑end solutions that drive real business impact across the entire tech stack.
Frontend Excellence
Modern React ecosystem with enterprise-grade solutions
- React
- TypeScript
- Next.js
- Tailwind CSS
- Redux Toolkit
- MaterialUI (MUI)
- Cypress
API & Backend Integration
Seamless data flow and robust system architecture
- Node.js
- PHP
- REST APIs
- API Integration
- PostgreSQL
- MySQL
- Supabase
- Vercel
- Nginx
- Docker
- Linux
WordPress CMS Mastery
Expertise in the leading Content Management System
- WordPress VIP
- Plugin Development
- Custom Themes
- Block Editor
- Multisite (wpmu)
- WordPress REST API
- WooCommerce
- Advanced Custom Fields
Performance & Growth
Data-driven optimization and business growth strategies
- Real user monitoring (RUM)
- Performance Optimization
- Analytics Integration
- A/B Testing
- Technical SEO
- Automated Testing
Professional Enterprise Experiences
With full-time work experiences at leading organizations, I know what it takes to operate at massive scale and consistently deliver results.

Senior Web Developer
Fortune 500
Henry Schein ONE, DentalPlans.com • October 2023 — Present
Leading website development and optimization efforts to maximize conversions and serve our users.
- React
- API Integration
- WordPress VIP
- SEO
- Performance Optimization
- A/B Testing
- Real User Monitoring (RUM)
2X
Increase in conversion rate
85%
Improved crawl rate for SEO
700K+
Monthly active users

Founder, Lead Engineer
Bootstrapped
Purple Turtle Creative • January 2020 — Present
Single-handedly built a niche API WordPress plugin business from the ground up.
- Product Engineering
- React
- API Integration
- WordPress
- Custom Analytics
- Workflow Automation
- DevOps
- CI/CD
- Documentation
- Open Source
- Business Administration
112%
Revenue growth in 2nd year
2.98x
Revenue-to-expense ratio
25+
Plugins built and maintained

Software Engineer
Fortune Top 50
Hearst • July 2021 — July 2022
Rapidly developed innovative digital marketing initiatives driving new revenue streams across multiple markets.
- React
- API Integration
- WordPress
- Custom Analytics
- Product Engineering
- Workflow Automation
- Data-Driven Email Marketing
95%
Automated content workflow
250+
Brand partnerships
$4M+
Annual revenue within 2 years

WordPress Developer
Global Nonprofit
PETA • August 2020 — July 2021
Launched, supported, and optimized advocacy websites across 10 international regions.
- WordPress
- JavaScript
- PHP
- Pixel-Perfect Frontends
- Legacy Codebases
- DevOps Automation
- Docker
- WordPress Plugin Development
45+
Sites managed and deployed
83M+
Page views across all websites
$72M+
Total annual revenue generated

Full-Stack Web Developer
Web Agency
Invision IT Group • November 2017 — January 2020
Developed membership website businesses, personalized marketing, and automated operations for clients.
- WooCommerce
- WordPress
- JavaScript
- PHP
- Membership Sites
- WordPress Multisite
- API Integration
- Personalized Marketing
- Responsive Web Design
3-5
Concurrent projects managed
100k+
Avg. contact list size
20k+
Avg. monthly active members
Ready to drive similar results for your project?
Let’s discuss how my expertise can accelerate your business goals.
Trusted by Clients and Colleagues
My solutions often improve my teams’ workflows, and stakeholders especially appreciate my commitment to delivering exceptional quality.
Appreciate Michelle for being so thorough with the updates on profile pages. I can't wait to see how these convert.
Rick
Creative Director, Insurance Marketplace
Appreciate Michelle's help in launching the new website flow! Her thorough approach is greatly appreciated, and I know this will have a meaningful impact in our lead experience!
Stephanie
Marketing Director, Insurance Marketplace
Appreciate Michelle's dedication to helping improve our technical SEO. It does not go unnoticed and is very much appreciated!
Nicole
Senior Marketing Manager, Insurance Marketplace
Appreciate all of Michelle's contributions to our website and for pioneering the release feature in Jira!
Rob
Product Manager, Insurance Marketplace
I really enjoyed working with Michelle. I've worked with many developers over the past 8 years and I think Michelle was the most impressive that I have ever worked with. She was so responsive and an excellent communicator, truly. She was very thorough and helped me get my project completed quickly and very efficiently. It was a privilege to work with her.
Nick
Owner, Pilot Training
We miss working with Michelle and her many talents. A new developer we brought on actually shared her Asana integration plugin as a potential in-house solution—not knowing she had worked with us in the past!
Alicia
Manager of Web Development, Global Nonprofit
Appreciated Michelle jumping in and collaborating with the team to get a feature redesign out on schedule despite a data hiccup. Her proactive approach made a huge impact!
Rob
Product Manager, Insurance Marketplace
Appreciated Michelle's presentation on Website Speed Performance. It was incredibly thorough, with just the right level of technical detail for the audience. Her insights were invaluable in helping us quickly identify next steps.
Michael
Senior Web Developer, Insurance Marketplace
Appreciate all the Jira automations Michelle has built for us, especially as our codebase grows more interconnected across products. Her work has made it so much easier for us to stay focused on development, minimizing the admin overhead. It's a huge help for the whole team!
Michael
Senior Web Developer, Insurance Marketplace
We are so happy to have Michelle as part of the team and appreciate all the help she provides to her fellow colleagues daily and to the company.
Jennifer
Chief Commercial Officer, Insurance Marketplace
Michelle was amazing! I'm so excited for our team to start using this new solution to manage our online course member program.
Julie
Owner, Etsy Coaching
Michelle consistently goes above and beyond to improve our SEO efforts, showing ownership, attention to detail, and a strong commitment to quality. From challenging outdated recommendations to coordinating high-priority releases to meet tight deadlines, her impact is felt across multiple teams.
Chris
General Manager, Insurance Marketplace
It's wonderful to see Michelle's passion for consistently making improvements and holding herself accountable for monitoring the progress and transparency.
Atif
Director of Engineering, Insurance Marketplace
Michelle always goes above and beyond to help out the team. I really appreciate her positive attitude and willingness to take on any task.
Pradeep
Senior UX/UI Manager, Insurance Marketplace
Michelle's commitment to excellence, innovative solutions, and always positive attitude are really making a difference. Appreciate all she does!
Xinzi
CRO Manager, Insurance Marketplace
Michelle was fantastic and helped get our project to the finish line. We had a quick turnaround time and complex project and she was so helpful and easy to work with.
Ben
Owner, Web Agency
Recent Activity & Impact
I’m always shipping changes and measuring impact to strategize what’s next.
Here’s a few highlights from my recent projects.

Michelle Blanchette
Jul 28, 2025
Yikes! 😬 3 months ago, I noticed 40% of SEO crawl requests were being wasted on irrelevant API calls. After my fix, the remaining necessary calls are now just a mere 1.8% with valuable crawls surging beyond 85%! 🥳

Michelle Blanchette
Jul 28, 2025
Error handling does much more than simply provide a polished UX for users! 📢
Bots tirelessly bombard most web applications with malicious requests. This can lead to sudden unexpected API service costs or infrastructure instability. 💸
That's why I implemented pre-request validation when proxying requests to an in-house API and immediately achieved a 75.6% error rate reduction. ⛔️
2 images

Michelle Blanchette
Jul 28, 2025
Top-tier technical SEO agencies still aren't using robots.txt
correctly. I'm ripping off 10 years of back-and-forth, band-aid solutions from numerous top-tier marketing agencies and immediately addressing the root issues. 🧐
As an API integration specialist, I know how to get machines to talk to each other.
To kick things off, I just reversed and fully resolved a runaway 25,000+ indexing issue. By correctly and completely resolving this issue, the company will no longer need to waste time on this as they have been for 10+ years!

Michelle Blanchette
Jul 28, 2025
If you aren't building a full integration suite, then provided API SDKs typically aren't worth it. I literally just cut our error rates by 87.8% after replacing the service's provided SDK with my own implementation, and it only took a few hours to code. 🤷♀️

Michelle Blanchette
Jun 12, 2025
If you don't have proper real-user monitoring in place, how can you possibly prioritize and strategize? 🤨
I single-handedly implemented the system and shareable real-time dashboards for a $30MM+ business. 📊
Sure enough, a couple days later, fire alarms went off. 🚨
Marketers were lamenting a poor UX they discovered, engineers were scrambling to deflect blame, product managers were frantically designing resolution strategy—and then there was me, calmly checking my reports and instantly revealing that the undesirable UX was literally impacting <0.3% experiences... 🧘♀️
My insights immediately de-escalated the issue, saving countless hours across multiple departments, and returning focus to actual productivity. 👩💻

Michelle Blanchette
Mar 20, 2025
Phew! I just fixed the load order of OneTrust and Google Tag Manager (GTM) which cut Total Blocking Time (TBT) by 35%. My automated tests definitely gave immediate peace-of-mind during all deployments so I could confidently ensure Marketing's analytics weren't negatively impacted whatsoever by the optimizations. 😇

Michelle Blanchette
Mar 20, 2025
My loading strategy optimizations of first-party scripts improved Largest Contentful Paint (LCP) by 65%, First Contentful Paint (FCP) by 45%, and Cumulative Layout Shift (CLS) by 83%. 🏎️💨

Michelle Blanchette
Oct 30, 2024
So excited to have launched the new AetnaDentalOffers.com website! 💜
With improved brand consistency, user experience, and 2x faster load times, this site is now consistently performing at 2x its previous conversion rate! 📈
6 images