8+ Years Experience

Senior Full‑Stack Web Developer

Delivering data‑driven results for Fortune 500 companies, start‑ups, and small businesses since 2017.

Complete Package Skillset

From snappy frontends to scalable backends, I’m able to provide end‑to‑end solutions that drive real business impact across the entire tech stack.

Frontend Excellence

Modern React ecosystem with enterprise-grade solutions

  • React
  • TypeScript
  • Next.js
  • Tailwind CSS
  • Redux Toolkit
  • MaterialUI (MUI)
  • Cypress

API & Backend Integration

Seamless data flow and robust system architecture

  • Node.js
  • PHP
  • REST APIs
  • API Integration
  • PostgreSQL
  • MySQL
  • Supabase
  • Vercel
  • Nginx
  • Docker
  • Linux

WordPress CMS Mastery

Expertise in the leading Content Management System

  • WordPress VIP
  • Plugin Development
  • Custom Themes
  • Block Editor
  • Multisite (wpmu)
  • WordPress REST API
  • WooCommerce
  • Advanced Custom Fields

Performance & Growth

Data-driven optimization and business growth strategies

  • Real user monitoring (RUM)
  • Performance Optimization
  • Analytics Integration
  • A/B Testing
  • Technical SEO
  • Automated Testing

Professional Enterprise Experiences

With full-time work experiences at leading organizations, I know what it takes to operate at massive scale and consistently deliver results.

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Senior Web Developer

Fortune 500

Henry Schein ONE, DentalPlans.com October 2023Present

Leading website development and optimization efforts to maximize conversions and serve our users.

  • React
  • API Integration
  • WordPress VIP
  • SEO
  • Performance Optimization
  • A/B Testing
  • Real User Monitoring (RUM)
  • 2X

    Increase in conversion rate

  • 85%

    Improved crawl rate for SEO

  • 700K+

    Monthly active users

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Founder, Lead Engineer

Bootstrapped

Purple Turtle Creative January 2020Present

Single-handedly built a niche API WordPress plugin business from the ground up.

  • Product Engineering
  • React
  • API Integration
  • WordPress
  • Custom Analytics
  • Workflow Automation
  • DevOps
  • CI/CD
  • Documentation
  • Open Source
  • Business Administration
  • 112%

    Revenue growth in 2nd year

  • 2.98x

    Revenue-to-expense ratio

  • 25+

    Plugins built and maintained

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Software Engineer

Fortune Top 50

Hearst July 2021July 2022

Rapidly developed innovative digital marketing initiatives driving new revenue streams across multiple markets.

  • React
  • API Integration
  • WordPress
  • Custom Analytics
  • Product Engineering
  • Workflow Automation
  • Data-Driven Email Marketing
  • 95%

    Automated content workflow

  • 250+

    Brand partnerships

  • $4M+

    Annual revenue within 2 years

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WordPress Developer

Global Nonprofit

PETA August 2020July 2021

Launched, supported, and optimized advocacy websites across 10 international regions.

  • WordPress
  • JavaScript
  • PHP
  • Pixel-Perfect Frontends
  • Legacy Codebases
  • DevOps Automation
  • Docker
  • WordPress Plugin Development
  • 45+

    Sites managed and deployed

  • 83M+

    Page views across all websites

  • $72M+

    Total annual revenue generated

Company logo

Full-Stack Web Developer

Web Agency

Invision IT Group November 2017January 2020

Developed membership website businesses, personalized marketing, and automated operations for clients.

  • WooCommerce
  • WordPress
  • JavaScript
  • PHP
  • Membership Sites
  • WordPress Multisite
  • API Integration
  • Personalized Marketing
  • Responsive Web Design
  • 3-5

    Concurrent projects managed

  • 100k+

    Avg. contact list size

  • 20k+

    Avg. monthly active members

Ready to drive similar results for your project?

Let’s discuss how my expertise can accelerate your business goals.

Trusted by Clients and Colleagues

My solutions often improve my teams’ workflows, and stakeholders especially appreciate my commitment to delivering exceptional quality.

Appreciate Michelle for being so thorough with the updates on profile pages. I can't wait to see how these convert.

Rick

Creative Director, Insurance Marketplace

Appreciate Michelle's help in launching the new website flow! Her thorough approach is greatly appreciated, and I know this will have a meaningful impact in our lead experience!

Stephanie

Marketing Director, Insurance Marketplace

Appreciate Michelle's dedication to helping improve our technical SEO. It does not go unnoticed and is very much appreciated!

Nicole

Senior Marketing Manager, Insurance Marketplace

Appreciate all of Michelle's contributions to our website and for pioneering the release feature in Jira!

Rob

Product Manager, Insurance Marketplace

I really enjoyed working with Michelle. I've worked with many developers over the past 8 years and I think Michelle was the most impressive that I have ever worked with. She was so responsive and an excellent communicator, truly. She was very thorough and helped me get my project completed quickly and very efficiently. It was a privilege to work with her.

Nick

Owner, Pilot Training

We miss working with Michelle and her many talents. A new developer we brought on actually shared her Asana integration plugin as a potential in-house solution—not knowing she had worked with us in the past!

Alicia

Manager of Web Development, Global Nonprofit

Appreciated Michelle jumping in and collaborating with the team to get a feature redesign out on schedule despite a data hiccup. Her proactive approach made a huge impact!

Rob

Product Manager, Insurance Marketplace

Appreciated Michelle's presentation on Website Speed Performance. It was incredibly thorough, with just the right level of technical detail for the audience. Her insights were invaluable in helping us quickly identify next steps.

Michael

Senior Web Developer, Insurance Marketplace

Appreciate all the Jira automations Michelle has built for us, especially as our codebase grows more interconnected across products. Her work has made it so much easier for us to stay focused on development, minimizing the admin overhead. It's a huge help for the whole team!

Michael

Senior Web Developer, Insurance Marketplace

We are so happy to have Michelle as part of the team and appreciate all the help she provides to her fellow colleagues daily and to the company.

Jennifer

Chief Commercial Officer, Insurance Marketplace

Michelle was amazing! I'm so excited for our team to start using this new solution to manage our online course member program.

Julie

Owner, Etsy Coaching

Let’s talk.

I’d love to bring the same dedication and impact to you.

Michelle consistently goes above and beyond to improve our SEO efforts, showing ownership, attention to detail, and a strong commitment to quality. From challenging outdated recommendations to coordinating high-priority releases to meet tight deadlines, her impact is felt across multiple teams.

Chris

General Manager, Insurance Marketplace

It's wonderful to see Michelle's passion for consistently making improvements and holding herself accountable for monitoring the progress and transparency.

Atif

Director of Engineering, Insurance Marketplace

Michelle always goes above and beyond to help out the team. I really appreciate her positive attitude and willingness to take on any task.

Pradeep

Senior UX/UI Manager, Insurance Marketplace

Michelle's commitment to excellence, innovative solutions, and always positive attitude are really making a difference. Appreciate all she does!

Xinzi

CRO Manager, Insurance Marketplace

Michelle was fantastic and helped get our project to the finish line. We had a quick turnaround time and complex project and she was so helpful and easy to work with.

Ben

Owner, Web Agency

Recent Activity & Impact

I’m always shipping changes and measuring impact to strategize what’s next.
Here’s a few highlights from my recent projects.

Michelle Blanchette
Jul 28, 2025

Yikes! 😬 3 months ago, I noticed 40% of SEO crawl requests were being wasted on irrelevant API calls. After my fix, the remaining necessary calls are now just a mere 1.8% with valuable crawls surging beyond 85%! 🥳

Michelle Blanchette
Jul 28, 2025

Error handling does much more than simply provide a polished UX for users! 📢

Bots tirelessly bombard most web applications with malicious requests. This can lead to sudden unexpected API service costs or infrastructure instability. 💸

That's why I implemented pre-request validation when proxying requests to an in-house API and immediately achieved a 75.6% error rate reduction. ⛔️

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Michelle Blanchette
Jul 28, 2025

Top-tier technical SEO agencies still aren't using robots.txt correctly. I'm ripping off 10 years of back-and-forth, band-aid solutions from numerous top-tier marketing agencies and immediately addressing the root issues. 🧐

As an API integration specialist, I know how to get machines to talk to each other.

To kick things off, I just reversed and fully resolved a runaway 25,000+ indexing issue. By correctly and completely resolving this issue, the company will no longer need to waste time on this as they have been for 10+ years!

Michelle Blanchette
Jul 28, 2025

If you aren't building a full integration suite, then provided API SDKs typically aren't worth it. I literally just cut our error rates by 87.8% after replacing the service's provided SDK with my own implementation, and it only took a few hours to code. 🤷‍♀️

Michelle Blanchette
Jun 12, 2025

If you don't have proper real-user monitoring in place, how can you possibly prioritize and strategize? 🤨

I single-handedly implemented the system and shareable real-time dashboards for a $30MM+ business. 📊

Sure enough, a couple days later, fire alarms went off. 🚨

Marketers were lamenting a poor UX they discovered, engineers were scrambling to deflect blame, product managers were frantically designing resolution strategy—and then there was me, calmly checking my reports and instantly revealing that the undesirable UX was literally impacting <0.3% experiences... 🧘‍♀️

My insights immediately de-escalated the issue, saving countless hours across multiple departments, and returning focus to actual productivity. 👩‍💻

Michelle Blanchette
Mar 20, 2025

Phew! I just fixed the load order of OneTrust and Google Tag Manager (GTM) which cut Total Blocking Time (TBT) by 35%. My automated tests definitely gave immediate peace-of-mind during all deployments so I could confidently ensure Marketing's analytics weren't negatively impacted whatsoever by the optimizations. 😇

Michelle Blanchette
Mar 20, 2025

My loading strategy optimizations of first-party scripts improved Largest Contentful Paint (LCP) by 65%, First Contentful Paint (FCP) by 45%, and Cumulative Layout Shift (CLS) by 83%. 🏎️💨

Michelle Blanchette
Oct 30, 2024

So excited to have launched the new AetnaDentalOffers.com website! 💜

With improved brand consistency, user experience, and 2x faster load times, this site is now consistently performing at 2x its previous conversion rate! 📈

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See all 29 posts